vs. 
I am always looking for unique and interesting styles in fashion, like any typical girl these days.
But one thing I’ve always loved is hair wild hair colours.
Name a colour and I’ve had it!
For the past two years I’ve been a Fudge Paintbox user.
To buy this product it costs $19.95 at your nearest Priceline store, however having a lot of hairdresser friends I was told to visit a hair supplier in my area and only pay $13.50 a bottle. This many not seem like much of a savings, but at the rate I go throw this stuff it really makes a difference to my bank account.
About two weeks ago I was walking around Westfield and saw a free fashion booklet advertising the latest trends in fashion for women. And of course, it caught my eye!
To make a long story short I was now aware that Price Attack was now selling Manic Panic hair dye! I’ve read so many reviews and heard a lot of positive feedback about this product. Bad part was I was told it was only sold in Newtown and being a busy person I didn’t have time to travel out to Newtown for hair dye, so I kept using my Fudge Paintbox.
After seeing this advertisement I went straight to Price Attack and bought my first Manic Panic, and will never turn back now.
It costs $24.95 at Price Attack, and so far is not stocked at my local hair suppliers. Although it costing a lot more, it’s defiantly worth the extra money as you get more liquid dye and it lasts longer.
SITUATION:
Perception recognition; I can get Paintbox Fudge cheaper than in the stores, getting value for money.
Information Research: Manic Panic was only sold in Newtown shops and wasn’t accessible for me.
Evaluation and selection: Manic Panic vs Paintbox Fudge
Store choice and purchase: Price Attack
Post purchase processes: Very Satisfied with Manic Panic.
sm4242014 