Perceived Risk?

 

 

“The uncertainty that consumers face when they cannot foresee the consequences of their purchase decisions.” Schiffman & Kanuk (2000)

 

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Extent of external search determined by

• perceived risk 
• perceived impact information will have on quality of decision
• available time
• ease of obtaining information
• level of product knowledge 

Expensive items have a greater perceived risk linked with them, and as a result more information is sought before purchase. The measurement of a perceived risk may vary from one person to another.

The perceived risk for me to book a months tour of Europe with Topdeck is a high perceived risk for me as I have never done a tour of another country before, never booked through this company before, don’t know the other people that will be on the tour and there will be alcohol involved!

With being on a small wage compared to my two friends that are going on the tour with me, I now have to work more days and longer shifts to pay for myself. I have to think to myself…. Will it be worth it in the end being a zombie for 6 months by just constantly working for only one months adventure? Will it really be a trip of a life time like everyone says?
I HOPE SO!!!!

So here it is! My one month tour of Europe!

28 Days, London to London

https://www.topdeck.travel/tours/grand-european 

Visiting 13 countries: France, Switzerland, Spain, Monaco, Italy, Vatican City, Croatia, Slovenia, Austria, Czech Republic, Germany, Netherlands, Belgium
Spend an amazing month travelling the fabulous European continent; from West to East, North to South, you’ll encounter Europe’s greatest cities, witness the grandeur and majesty of the Alps as well as discover the stunning scenery and diversity throughout the Mediterranean. This is one tour of Europe that is certain to treat you to a grand old time!

Functional risk;

• Can be a let down
• Will the product form as I expected?

Physical risk; 

• Can this product hurt me? – Not the product but the places and actives might!
• Robbery, theft, sickness, food poisoning
• Dangers; skydiving
• Bike accident
• Loss of Passport, wallet, camera, money
• Sunburn
• Dehydration
• Jet lagged

Financial risk; 

• What if the trip wasn’t worth the cost?
• Can I honestly afford this?
• It may not be worth working 6 months to pay for the trip
• Having to pay extra for certain activities?
• Covering sickness
• Paying for insurance

Social risk;

• What will my peers think?
• Having a fight with my friends
• People on the trip not friendly
• Language barriers
• People in general being rude or unfriendly
• Going to less social activities so I can save my money
• Can ruin relationships
• Alcohol- drinking to much to be sociable

Psychological Risk;

• How can this trip affect my self-esteem?
• Can be challenging at times
• Homesickness
• Visiting the Mauthausen
• Staying in hoestels
• Constantly travelling
• Budget
• Stress of missing flights and trains
• Weather

Time Risk;

• Amount of time researching peoples feedback about the company will be wasted if product does not perform as expected
• Searching Trip Adviser for reviews
• Comparing with other competitors like Contiki
• Getting word-of-mouth comments
• Waiting in lines (transport, airports, rides, museums, monuments)

 

 

Reference List;

A.Richard, 2012<http://www.hort.uconn.edu/agmarketing/distlrnarticles/percrisk.htm> Understanding Your Customer’s Perceived, viewed 26th March 2014.

<https://www.topdeck.travel> European Grand, viewed 27th March 2014.

Fudge Paintbox Vs. Manic Panic

 vs. 

 

I am always looking for unique and interesting styles in fashion, like any typical girl these days. 
But one thing I’ve always loved is hair wild hair colours. 

Name a colour and I’ve had it! 

For the past two years I’ve been a Fudge Paintbox user.

To buy this product it costs $19.95 at your nearest Priceline store, however having a lot of hairdresser friends I was told to visit a hair supplier in my area and only pay $13.50 a bottle. This many not seem like much of a savings, but at the rate I go throw this stuff it really makes a difference to my bank account. 

 

About two weeks ago I was walking around Westfield and saw a free fashion booklet advertising the latest trends in fashion for women. And of course, it caught my eye!

 

To make a long story short I was now aware that Price Attack was now selling Manic Panic hair dye! I’ve read so many reviews and heard a lot of positive feedback about this product. Bad part was I was told it was only sold in Newtown and being a busy person I didn’t have time to travel out to Newtown for hair dye, so I kept using my Fudge Paintbox. 
After seeing this advertisement I went straight to Price Attack and bought my first Manic Panic, and will never turn back now. 

It costs $24.95 at Price Attack, and so far is not stocked at my local hair suppliers. Although it costing a lot more, it’s defiantly worth the extra money as you get more liquid dye and it lasts longer. 

 

SITUATION:

Perception recognition; I can get Paintbox Fudge cheaper than in the stores, getting value for money.

Information Research: Manic Panic was only sold in Newtown shops and wasn’t accessible for me.

Evaluation and selection: Manic Panic vs Paintbox Fudge 

Store choice and purchase: Price Attack 

Post purchase processes: Very Satisfied with Manic Panic. 

 

 

 

Bonjour!

Welcome to my blog!

 

I’m a 22 year old females living in the Sutherland Shire and I’m currently studying Public Health majoring in Health Promotion.  A little about myself; I’m currently working six days a week and my only day off work is spent at Uni, yes I’m very busy!
I’m always working because I have a very expensive habit that I must maintain.. TRAVELLING!!!

I’ve always had a love for travelling since I was young. So far I’ve been to American twice, Fiji, Malaysia, Isle of Pines, Noumea, Port Villa, Mystery Island, Lifou, Singapore, Bangkok, Hong Kong, Paris, England and South Africa.

My favourite holidays would have to be last year when I spent a week in Paris and three weeks travelling around England. I saved the money for my own air fares, food, spending money and tours. I learnt a lot of history about both countries and it was an experience I’ll never forget!

At the start of the year I spent two weeks in South Africa Cape Town. I’m always eager to learn more and to be inspired and where else to go but South Africa! I’ve always been a huge Nelson Mandela fan, something I adopted from my mother’s love of The Springbok’s rugby team. Travelling around Cape town, visiting Museums, visiting famous landmarks and climbing Table Mountain were again experiences that I’ll never forget and will always be thankful for.
While visiting Cape Town I had one thing on my list that I wouldn’t leave without doing… Visiting Robbin Island where my hero spent 18 years of his 27 years sentence in prison.

Overall, the holiday taught me so much. There wasn’t a day I went without crying over the poverty, learning about the history of South Africa and that hardships. But it made me very thankful for what I have and has inspired me to try my hardest and made a difference just like Mandel did.

During the spare time that I do have I’m reading auto bio graphs of people that I find interesting. Either it being Music celebrities, Actors or past President’s.  I enjoy learning about other peoples lives, perspectives of the world and learning from other peoples mistakes.

As you can tell my writing skills aren’t the best, but in conversations or debate I hope to make a difference and teach people a thing or two.

 

 

 

 

 

 

 

 

 

.  Here’s a photo of me half way up Table Mountain. It took over 4 hours to climb.